David Pogue: “Are You Taking Advantage of Web 2.0?”
Thursday, March 27th, 2008
Another must-read blog post from David Pogue of the New York Times today that makes some good points about the value of sharing the process with readers.
He sets up the story by talking about a recent speech he gave at an industry conference. Just before Pogue begins to speak, an announcer tells the attendees that there are WiFi laptops on the tables, and anything typed into them can be seen on the big screen. How cool is that! The announcer asks several questions of the audience. One was, “Why isn’t your company (or client) taking advantage of Web 2.0?”
Pogue writes:
The audience loved that one; within seconds, there were 132 responses on the screen in a huge, scrolling list. “Not enough money.” “Don’t understand it.” “No technical resources.” “Not enough manpower.” “No visible return on investment.” “Fear of ridicule.” “Fear of slander.” “Fear of permanence.” “Fear of the public running amok.”
Pogue goes on to say that when common-sense practices (like moderating comments in a blog) are employed, the public can participate interactively with something like a blgo without those fears being realized. In his post, he gives this message to corporate America:
When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.
I know of a school district that, during tough budget times, publicized a blog authored by the superintendent showing the ongoing discussions and processes of deciding what programs to keep intact, which to restructure, and which to let go of.
In Michigan, where the state funding model, reliant on our faltering economy, cannot keep up with inflation or rising costs of doing business, it’s budget cut season.
Would your district consider using a blog to make its budgeting process more transparent?
Another must-read blog post from David Pogue of the New York Times today that makes some good points about the value of sharing the process with readers.
He sets up the story by talking about a recent speech he gave at an industry conference. Just before Pogue begins to speak, an announcer tells the attendees that there are WiFi laptops on the tables, and anything typed into them can be seen on the big screen. How cool is that! The announcer asks several questions of the audience. One was, “Why isn’t your company (or client) taking advantage of Web 2.0?”
Pogue writes:
The audience loved that one; within seconds, there were 132 responses on the screen in a huge, scrolling list. “Not enough money.” “Don’t understand it.” “No technical resources.” “Not enough manpower.” “No visible return on investment.” “Fear of ridicule.” “Fear of slander.” “Fear of permanence.” “Fear of the public running amok.”
Pogue goes on to say that when common-sense practices (like moderating comments in a blog) are employed, the public can participate interactively with something like a blgo without those fears being realized. In his post, he gives this message to corporate America:
When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.
I know of a school district that, during tough budget times, publicized a blog authored by the superintendent showing the ongoing discussions and processes of deciding what programs to keep intact, which to restructure, and which to let go of.
In Michigan, where the state funding model, reliant on our faltering economy, cannot keep up with inflation or rising costs of doing business, it’s budget cut season.
Would your district consider using a blog to make its budgeting process more transparent?






