Who comments on academic library Facebook pages?
Wednesday, December 21st, 2011
Apparently, it’s mostly the people who work there. From D-Lib’s November-December issue comes a short paper that looked at randomly-selected academic libraries from the QS list of best-ranked world universities:
Academic Libraries on Facebook: An Analysis of Users’ Comments
Michalis Gerolimos
Alexander Technological Educational Institute of Thessaloniki, Greece
mike@ionio.gr
doi:10.1045/november2011-gerolimos
ABSTRACT
This paper examines users’ comments on the Facebook pages of 20 American academic libraries and subdivides them into 22 categories. A total of 3,513 posts were examined and analyzed in various ways, including how many of the posts included user comments and how many had none; how many comments were included in each post; and what the percentage of user participation was on the library walls, in terms of “likes” and comments. The most significant findings are that approximately 91% of the posts do not include any comments, over 82% of user participation is expressed via the “like” functionality and most comments on academic libraries’ Facebook pages are not uploaded by prospective users (i.e., college and university faculty and students) but rather by library personnel, employees affiliated with the same institution as the library, and alumni.
While it is a bit of apples and oranges to compare academic library behaviors with those in school libraries, I wonder how this finding jives with what you see happening in your school. Thoughts?
Apparently, it’s mostly the people who work there. From D-Lib’s November-December issue comes a short paper that looked at randomly-selected academic libraries from the QS list of best-ranked world universities:
Academic Libraries on Facebook: An Analysis of Users’ Comments
Michalis Gerolimos
Alexander Technological Educational Institute of Thessaloniki, Greece
mike@ionio.gr
doi:10.1045/november2011-gerolimosABSTRACT
This paper examines users’ comments on the Facebook pages of 20 American academic libraries and subdivides them into 22 categories. A total of 3,513 posts were examined and analyzed in various ways, including how many of the posts included user comments and how many had none; how many comments were included in each post; and what the percentage of user participation was on the library walls, in terms of “likes” and comments. The most significant findings are that approximately 91% of the posts do not include any comments, over 82% of user participation is expressed via the “like” functionality and most comments on academic libraries’ Facebook pages are not uploaded by prospective users (i.e., college and university faculty and students) but rather by library personnel, employees affiliated with the same institution as the library, and alumni.
While it is a bit of apples and oranges to compare academic library behaviors with those in school libraries, I wonder how this finding jives with what you see happening in your school. Thoughts?






